Social media is one of the trending chapters in the digital marketing industry with a reach that expands to different corners of the world. It is social media that brings together different chapters and different types of people from different parts of the world closer together. This international platform allows the business owners a massive chance to scale better in the world of business.
As a business owner, you get a chance to interact with people from various backgrounds and a need for your product or businesses. As the years pass by, the users have built a massive collection of tricks that ease the functionality of various social media websites for your business. These tricks can be effective when you need to enhance the presence of social media, improve the engagement rate, or help reach more customers in the process.
Here are some of the lesser known tricks that can help you with popularity over the social media websites.
1-Showcase positive feedback from customers
This might come as a surprise, but as estimated, about 35 percent of the overall comments found in the Facebook pages tend to be complimented. However, the rain of comments tends to hide the important ones. This can easily be translated into your benefit by the use of a simple trick to highlight the positive comments by a fan at the main page of the timeline. This can be done with the help of a few simple steps.
First, you need to access the activity log and then click over the option which shows “Post By Others” which is located towards the left side of Activity Log. You will see a pencil icon which appears towards the post’s right side. You can select the comment you want to show and the drop menu will provide you the option to check off an option that says “Allowed on Page.”
Having a positive comment at the top portion of the comment cycle allows you to develop a positive approach for the content, picture, or video you have posted at your social media post. You can do so for most of the positive comments by reminding yourself every time someone posts on your page with the help of push notifications.
As of now, the social media websites see a rush of millions of users that participate actively in the social media platform. This is about 2.789 Million precisely which is increasing at a staggering rate with more and more users in countries such as India entering the world of social media with better internet facilities and scope for education and understanding of the modern technologies.
When you take a look at the digital snapshot at the global level, you get to know that the total population of the whole world is 7.476 Billion out of which 54 percent is the urban population. Now about half of this population has access to the internet which is about 3.773 Billion. This brings us to the social media users who are about 37 percent of the total population with access to the internet that boils down to 2.789 Billion.
This eventually states that directly or indirectly having your brand scale at the social media websites gives you access to this vast population of users without having to go out in the field. However, you need to assess your options. Choose the platforms that deserve attention and scale at the current timeframe. Don’t go haywire and keep branding yourself on all possible platforms. You need to know which platform is trending at the current moment and brand accordingly.
As of now, Facebook is trending among the social media websites which are closely followed by WhatsApp, Twitter, and Instagram. Try to plan your marketing strategies around these websites to ensure maximum reach rather than focusing on several at a single go. Make sure you enable the push notifications to ensure that every new comment or action that takes place in the social media platform for your official page.
3-Change the Google+ post format
One of the major benefits of Google+ is the option that allows the change of font for any post. One can easily italicize, bold, or even strikethrough the text when looking forward to sharing or comment on the content by adding some symbols. To bold the text, the users can place an asterisk just before and at the end of the text.
For italics, one can use the underscore for the beginning or end of any text. Additionally, the users can use both at the same time by using an asterisk and underscore at the beginning followed by the end of your text. For strikethrough option, one can use the hyphen option at the beginning as well as the end of the sentence.
4-Know what people like about your business via Instagram
Even if your Instagram business account isn’t as active, there is a chance that your visiting customers have been posting pictures about your business after visiting you personally. This is an amazing way to observe the things that people love about your business. With food pictures going popular over Instagram, this option could be specifically beneficial for restaurants or food businesses. Once you have created your profile on Instagram, you can easily check the pictures by the people who visited your restaurant or office and tagged you in the same. Make sure you enable the push notifications to know immediately when someone tags you. Read Here the complete case study on “Push Notifications Explanation: A Complete Guide for The Beginners“
5-Batching with scheduling
Now, this option is amazing for the social media profile owners who do not have a lot of time to dedicate every day. It’s essentially like stocking up for a rainy day. You dedicate a single day from the entire week curating and scheduling tons of pre-planned content which means you don’t have to spend hours every day uploading each content. It’s similar to creating emails in batches. You can either prep yourself for the entire month or week depending on the content you have. This leaves you more spare time to invest in other marketing tasks.