Organic traffic, defined as the traffic that comes to your website free of cost. It might come as direct traffic, referral or through links. No matter how it comes, the bottom line is that you are getting traffic for your website. It is the dream of every website owner that he gets more and more organic traffic instead of paid traffic.The main question comes how to get organic traffic?
The simple reason being that a paid traffic will come to you only till the time you are paying, whereas an organic traffic will keep on coming to your website if your website has useful and intelligent content. So, let’s get started to make your website more organic traffic friendly.
5 Tips to Increase Organic Traffic on Your Website
1. Blog down Your User’s Problems
You must have known about your target audience by now and you must have been trying every effort to drive them towards your website. Almost every user of your industry has some questions and problems in their mind and types the same in Google. How about writing a blog on all the possible questions beforehand? This will automatically turn them to your website while searching for answers.
2. Optimizing Content & Meta data
Meta data and presence of keywords in the first paragraph is what Google looks at in a website. To rank your website higher, you should use information about user’s queries in your Meta data. Some key ways to do this is through the following:
• Optimizing descriptions, Meta titles, and keywords
• Optimizing ALT, images titles, and description
• Adding most important keyword in first paragraph but avoiding over stuffing.
3. Regularly Creating Quality Content
Quality content can bring you something which even a lot of SEO efforts won’t. It will attract backlinks, shares on social media and also help in improving the user experience on your website. The definition of quality has changed with competition as now you have to not only write good content but outstanding content, something better than your competitors and the more often you will write it, more will be the chances of attracting the organic traffic.
4. Great Internal Linking System
A great internal linking system is the best and the easiest way of creating backlinks to your existing articles or sales pages. Simply link to the relevant posts you have written in the past and build quality internal links with the kind of anchor text you prefer. This will eventually lead to more traffic to your website and chances are that they will spend more time on your site.
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5. Don’t Fool Google
Google will always appreciate your efforts if done ethically and will not tolerate at all if your efforts are going the unethical way. So, this is never a good option as you might get hit with a penalty. Here’s how to avoid the penalty in order to prevent your traffic from vanishing:
- Stop building cheap links.
- Stop paying for inbound links.
- Stop using exact-match anchor text.
- Stop publishing low quality, scraped, or stolen content.