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Why Cryptocurrency Is Important for Marketers

To say that the Internet has changed the way we do business would be an understatement. Online payments no longer hold a small share of the total economy, and each year we see an increase in this way of paying for goods and services.

However, while this process is certainly an upgrade from paying in cash, it still goes through all the traditional financial channels, such as online wallets and banks. Since new technologies are not something that stands still, we have been seeing a lot of new trends, with the most promising one of them being cryptocurrencies.

While there are still some doubts and even controversies surrounding this “virtual money”, it is definitely the talk of the town and something marketers should pay attention to.

 

But first, what exactly are cryptocurrencies?

According to the Investopedia, a cryptocurrency is “a digital currency that uses cryptography for security.” To say it in laic terms, it is a financial system that enables you to transfer money anonymously without security compromises. This means you could avoid the now already more traditional means of paying such as credit cards and bank accounts, and make payments through virtual currency.

One of the most famous and the first cryptocurrencies is Bitcoin, but it is not the only one out there. This form of paying has an enormous potential that is yet to be discovered, and for now it is not used for many purposes in advertising, but since it is essential in this branch to always be ahead of time, it is important to be informed about its importance.

Why Cryptocurrency Is Important for Marketers

The troubles with collecting data

The very foundation of a good marketing campaign is knowing your audience. For that, marketers need to be able to collect data on consumers. This type of information is often acquired through monitoring digital footprints of the potential customers to attract leads. Currently, marketers have it pretty easy, because platforms like Google and Facebook own and sell the information.

Advertisers then use the acquired knowledge to create a successful marketing strategy. However, as we said when we explained the term “cryptocurrency”, this way of paying allows users to remain anonymous, which prevents marketers from learning their buying habits and how they respond to marketing tactics. Because of this, it is imperative for advertisers to start coming up with new ways to collect information and design strategies.

Will we have to pay for information?

It is obvious that navigating the probable lack of user data will be difficult. One of the approaches that will perhaps be necessary is paying the users directly for their personal information instead of paying the platforms for gathering the information for you. What this actually means for businesses is that they will probably have to spend more money on market research.

This will happen because the average user will want more compensation for giving his/her information than an average platform for thousands of customers. Also, these trends suggest that businesses will have to try harder to reach out to customers and convince them to participate.

Why Cryptocurrency Is Important for Marketers

Changing the content

Content marketing has had its ups and downs, but we can finally say that the quality is becoming better than ever. How will using cryptocurrencies change this? Probably for the better. With the users around the globe being allowed to sell and buy digital currency freely and use it, not only for paying for products and services, but also for paying for access to content, it is possible that the content will depend less on ads and more on its quality for revenue. Now, these payments don’t have to be significant.

Even micropayments ranging from 25 cents to a dollar for each piece of content can add up, offering a large chance of success. But will the users be willing to pay for content? Well, platforms like Blendle showed that a lot of consumers are prepared to give money for content they really want to read/see/listen to. While it is improbable that micropayments will topple the free content available, they can still make a huge impact in this area.

What does the future hold?

Many people still see the cryptocurrency market as a shady environment which is often associated with illegal activities and frauds. However, it is obvious that digital money is not just another fad which will fade into history in a couple of years. We are only starting to discover its full potential and possible applications. For now, cryptocurrency is still limited to highly technical individuals, but the target audience is slowly changing and spreading.

In the last couple of months, we have already seen an increase in non-technical people interested in this way of making payments. For marketers, this is a very important trend that suggests that they will need to deal with the inevitable changes that will affect every aspect of coming up with and implementing a marketing strategy.

Ignoring the changes on the market is not something a good marketer would do. That’s why it is imperative for people in the advertising business to start studying cryptocurrencies and devising strategies that will help them stay afloat when (not if) digital money becomes a matter of the present.

Carolin Petterson is a businesswoman and content marketer with years of experience under her belt. She has had the opportunity to contribute to a number of popular business and marketing websites.
5 Deadly Marketing Sins You Might Be Committing

5 Deadly Marketing Sins You Might Be Committing

We all know not a single business out there can survive without marketing. However, marketing isn’t all about posting a random article on your company’s Facebook page or printing out tons of flyers for your company and just waiting for customers to show up.

Instead, what you need to do is plan your every move carefully and know exactly what you’re doing. If you haven’t been doing this since you’ve entered the world of business, chances are you’re committing some deadly marketing sins that are preventing your business from growing. Here are 5 of them you’ll definitely want to take a closer look at.

Overloading your customers’ inboxes

Email marketing still plays a huge role in the world of marketing. Most of the people check their inbox at least once a day and that’s why you’ll want to use it to promote your business. However, this doesn’t mean you should go and overload your customers with meaningless emails about your company since that will have labelled as a “spammer.”

An email per month is more than enough to make your customers remember your business next time they go shopping for products or services you’re offering. Of course, you also have to make sure

each of your emails has something interesting to say.

Arguing with your customers on social media

Even if you try to do your best to keep all of your customers satisfied, things can always go wrong and you can end up having one of them complain to you on social media. In situations like this, the worst things you can do is start arguing with them.

18 Social Media Marketing Tips For Business

If you do this, you’ll show that customer that you don’t care about them and everyone else will be able to see that. Even if you send a message to their inbox, they can always screenshot the message and share it with everyone. Instead, we recommend being polite and trying to find a solution that both sides will be happy with.

Not checking on your competition

No matter what industry you’re in, there will always be competitor companies observing what you do. And if you fail to do the same, your business might just end up failing before it even got a proper chance. If you’re checking on your competition, you’ll know exactly what they’re up to and what they’re offering to their customers. Knowing who your competitors are can definitely help you to make your products, services and marketing stand out.

Highlight what you do better and use it to gain an edge over your competitors. Also, if there’s something they excel at, take a closer look at how they do it and try to learn from them. Just make sure you don’t copy everything they do.

Not giving out promotional items

Giving out promotional items is always a good idea. Not only do these help you turn one-time customers into loyal fans of your brand, but they also make your customers more likely to refer you to their friends and family. If you don’t invest in promotional items, you’ll miss out on a huge opportunity to grow your customer base.

Moreover, your competitors who give out promotional items will always be one step ahead of you. Therefore, investing in promotional items like stress balls, umbrellas and USB flash drives is always a good idea.

Failing to track your results

Every entrepreneur needs to track the results of their company’s marketing efforts. If you don’t do this, you might keep investing in a marketing channel that just isn’t working out for you. Or you might overlook a channel that seems to be getting the job done for your company.

Luckily, there are tons of marketing metrics you can now follow, especially when it comes to using social media. By tracking social media marketing metrics, you should be able to identify the platforms you’re getting the most traffic from, which is a very important thing to know.

If you think you’re guilty of any of these 5 marketing sins, it means it’s time to make some changes around your marketing efforts. Do more of what works and ditch your marketing habits that have proven to do more harm than good.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
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How to Tell if Your Content Marketing is Working

The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will be uniform in their response if you ever ask them what their content is for. The same specificity, however, tends to escape marketers if you ask them how they measure the success of their content marketing initiatives.

Consider this scenario: A prospect stumbles upon your Twitter post and manages to end up on your website. However, he/she doesn’t make any purchase or becomes a lead until some time later when he searches for your company name on Google and clicks on your ad. In this case, marketers might be divided on the issue, did the conversion come from the PPC or the first click on social?

Even worse is that a number of marketers, about 33 percent for B2B and 41 percent for B2C, are unable to measure how well their content is doing. These scenarios only underscore the need to establish more consistency and put more value in terms of measuring your content marketing’s success, so you could focus more on optimizing your content and gaining maximum results.

Ways to Measure the Success of Your Content Marketing

To accurately measure the performance of your blog, you need to determine where your content is in the life cycle, which includes traffic generation, engagement, and lead generation. When you know which stage your content is in, you can then use the right metrics for content marketing measurement.



The following outlines how the content lifecycle matches with specific metrics:

  1. For traffic generation, the metrics you should be looking at are unique visitors, page views, total backlinks, and source of traffic.

When you have new content, you can’t expect to have a lot of traffic instantly, but obviously, you want people to come to your site. To measure if you’re generating enough traffic, look at the following:

  • Unique visitors – This is the hallmark of the traffic generation phase, so the higher number you get, the better.
  • Page views – It’s always good to know how many total pages people visit your site, although this metric is considered less important than unique visitors.
  • Total backlinks – Track how many sites are linking to your site. The more sites link to you, the higher Google will put you in its search rankings.
  • Source of traffic – Is the bulk of your traffic coming from search or social? The answer to this question should then become your basis whether to create content that attracts social users or whoever is coming from your top source/s.
  1. To measure engagement, your metrics in focus can be bounce rate, visitor type (new vs. returning), time on your website, shares by content type, and a number of comments.

Once you’re past the first stage, your goal should focus on engaging your users, which means turning your visitors into readers. At this point, you should monitor the following:

  • Bounce rate – You want to keep this down, as this refers to the percentage of visitors who navigate away from your site on a single page view.
  • New or returning visitors – Here, you’d want to see people coming back to your site as returning visitors, signaling that they’re finding your content useful and engaging.
  • Time on your website – Keep track of where people are lingering on your site and put more of your content on that page type.
  • Shares by content type – Good content gets shared more often and easily. Whether it’s short or long content or infographics, if it’s getting more shares, publish more of that content type.
  • Number of comments – Comments in droves are an indication that your content is more worthy of just getting likes or shares since readers are taking the time to share what they think of your content.
  1. When measuring conversions, your most valuable metrics will be opt-in and click-through rates, leads, and ROI.

At this stage, you should be able to turn your readers into leads or customers. The following metrics that will help you measure content marketing include:

  • Opt-in rates – As soon as users oblige to fill out your opt-in forms, you now have a good lead who may also be a potential customer in the future.
  • Click-through rates – This refers to the percentage of your website visitors who follow your hypertext links, which include your CTAs.
  • Leads – The number of your leads and their quality are on the top of your content marketing funnel, so this should never skip your measurement process.
  • ROI – Measuring your ROI requires that you have a CRM system with which you could track your customers’ journey to help you pinpoint which among your content made that precious sale happen.

In closing, measuring your content’s success should form a vital part of your content marketing strategy. The numbers you get will help you decide what content to push out more and where.

 

How a Branded YouTube Channel Adds Value to Your Business

How a Branded YouTube Channel Adds Value to Your Business

Marketing your business with YouTube may result in the largest hit for the cash of any marketing approach you use to build your brand, to power the voices that will power your potential clients and to offer the information of your service and product to large spectators. But there is a large number of excitements in transmission about the popularity and value of the variety of social media, including YouTube. In this article, you are going to enlarge on that answer and draw the core values that most businesses can expect to get from YouTube as a marketing channel. Here, how those values can best be attained and by inference when YouTube is a suitable place to host your videos. YouTube is an appealing platform that includes a community site, a hosting service, a social network, a search engine and an advertising platform.

 

The fact is people do not use YouTube to find services and products to purchase or use; they don’t go there to read the news, find restaurant or travel directions. They use YouTube only for 1 reason that is to watch a video, with the goal of entertainment. It means you either need to serve customer intention by making content that will instruct, inform or amuse; or support customer intention by making ads which can be served as content to users watching videos related to your business.

Here are few things discussed that how YouTube helps make brand value!

1. Social Network Integration

Facebook, Twitter, and Google+ all combine YouTube inserts into their platform framework, permitting users to watch videos directly from their feeds without having to leave the social networks themselves.

2. Video Remarketing Opportunities

If you are running a PPC campaign, having a YouTube channel lets you remarket to individuals who have watched your YouTube videos with ads on YouTube and across the Google Display Network (GDN).

3. More Effective PR Campaigns

Video news releases can be a great way of getting exposure and links from high authority news sites, as the added media element helps to guarantee that your press release makes it to the top of a journalist’s pile. It is the best channel with which to provide video news releases since the majority of editors are familiar with how YouTube works, know how to set in YouTube videos and are typically happy including YouTube videos on their website.

Read More: How to Create a YouTube Channel

4. Builds Reliability and Trust

As a business, you must attract your customers with more than just a sales pitch. Trust is everything when it comes to customer attainment. If they do not trust you, they will never buy from you. Thus, it is especially important to take measures to construct relationship and trust with your customers. YouTube is a platform where the business can make that trust and as a result, they will get potential customers, more and more traffic on the website and much more.


5. Viral Marketing

YouTube offers a lot of marketing advantages, from easily implanted videos on websites to share them on social media. Viewers continually share these videos with co-workers, friends and family members through these mediums. Many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, thus creating a wave effect.

Also Read: How to Utilize the YouTube for Business Marketing?

6. Multiple Video Marketing Channels

Making and posting a YouTube video is a controlling advantage to any online marketing strategy. The mass appeal and widely recognizable format make it the perfect ground for production a service and product. Any business can benefit from YouTube’s video suggestions and shares. This benefit of using YouTube in video marketing efforts is undeniably successful in this regard alone.

7. Search Engine Rankings

YouTube is owned by Google and Google acquired the social media giant as part of its awesome powerful search and social media online presence. Used together, it is one of the most open and influential of all the social media marketing strategies. This is because YouTube videos are ranked routinely high on Google’s search pages.

Read More: How To Make A YouTube Videos On Your Computer

Conclusion

The benefit of using YouTube is that you can market your business very easily and effectively. Make sure you adopt videos into your marketing plan and see how it can help expand your business’s horizons! Using a video and YouTube as a medium may allow others to engage with your content that wouldn’t have done.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
The 5 Most Effective Digital Lead Generation Channels to Invest In

The 5 Most Effective Digital Lead Generation Channels to Invest In

Take a second and think about the number of advertisements you see in just 1 day. When you take into account all of the billboards, social media advertisements, and online banner ads targeting you throughout the day, the number is probably somewhere in the hundred range. Yet, consumers, including yourself, are getting better than ever at ignoring these blatant marketing tactics. So much so, that seeing becomes ignoring.

So, where does that leave today’s digital marketer? The answer: Refocusing their efforts into lead generation channels. In order to generate successful leads for your sales team and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you reach your target audience and keep that lead bucket full, here is a look at the most effective lead generation channels that your business should be investing in.

 

The Most Effective Lead Generation Channels

 

1. Email Marketing

According to a latest report, email marketing is still the most effective lead generation channel, this is no surprise. Email marketing is one of the only lead generation channels that has remained effective for over 2 decades. The latest trend in email marketing that your business should be utilizing is marketing automation. Marketing automation tools work by connecting with your Customer Relationship Management (CRM) database and allowing you to send automated, highly-targeted and personalized emails to leads.

This can include personalization in the form of adding the customer’s name to the subject line, incorporating an element or phrase they have recently searched for online in the email copy, or mentioning their current business name. Marketing automation can also capture more data on customers in your database and use behavioural triggers to help you successfully market to them through email.

Businesses that haven’t invested in marketing automation tools to enhance their email marketing strategies for lead generation risk losing customers to competitors that have.

 

2. Content Marketing

In that same report, content marketing was ranked as the second most helpful lead generation channel. However, content marketing is one of the toughest lead generation channels to execute on. This is because ensuring your content is getting your intended audience is easier said than done. To effectively generate leads through content, you must be creating content your viewers is interested in and capable of reaching organically through a Google search or while browsing the news feed on the social media platforms they frequent.

The best way to generate leads through content marketing is to do experiments. Create various types of content, including blogs, whitepapers, infographics, videos, and podcasts, in order to make out which is best resonates with and attracts your audience. Track performance of content through analytical tools to identify which types of content should be continued.

Work on identifying customer’s persona to better target your audience’s pain points and create content that addresses them in order to generate more and more leads.

3. Social Media Marketing

Another one of the most valuable and controversial lead generation channels is social media marketing. The effectiveness of the channel is for debate as some businesses find social media marketing to be tremendously effective, while others find their efforts resulting in least conversions.

This is commonly a result of unbeaten social media marketing strategies versus ineffective strategies, rather than a reflection of the overall effectiveness of social media marketing. To generate valuable leads from social media, your team must create an effective, fully realized social media marketing strategy. Here is a helpful resource on how to create powerful strategies for the most popular social media platforms to help your business generate as many leads as possible.

4. Landing Page & Website Optimization

One of the most effective and powerful ways to generate leads is from your business website. Having a well responsive website for your business is not enough to generate the number of leads your business needs for continued success. Furthermore, your business website and landing pages must be optimized to boost ideal customer and user behaviors. You will need to boost and improve the user experience (UX) of your site. Landing pages play a critical role for driving leads on website since these pages are frequently where most of your website leads will be generated.

Which means even more attention needs to be given to the design and usability of those pages. Are they easy to navigate or not? Is the design of the website and landing pages current and sleek or not? Are loading times fast enough or not? Are all links correctly navigating to the next page or not? These are the types of questions you need to continuously check in order to effectively generate leads through this channel.

5. Search Engine Optimization (SEO)

Rounding out the list, SEO is another one of the most effective lead generation, worth investing in. This is because a majority of the other channels on this list depends on customers organically finding your business website, content, or social media channels in order to generate leads.

However, the only way that the audience can find your website, content, or social media pages organically is if these items are ranking high in search engine ranking pages, that is determined by how SEO-friendly they are. SEO encompasses everything from the types of keywords found on your website, to the types of links found in your content, and whether your website is mobile-friendly or not. Businesses looking to get better their search engine rankings must hire the qualified SEO person that necessary to do so.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
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