Learning SEO – The Ultimate Resource

In this post, I’ll give you resources you can use to learn about SEO and stay on top of SEO, including some free tools that’ll be useful for fixing any issues.

For Beginners

Just getting into SEO? Want to learn a little bit every day? These resources are a good place to start:

1. How Google Crawls – Discusses the basics of how Google crawls the web, indexes, and serves results.

2. How Google Works – If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.

3. Getting the Basics – If you want to get traffic from Google and rank well, you’ll need to have a site that Google views as high quality. It has certain signals that it uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need. Be sure to also read through their guide to creating valuable content.

4. PageRank – To understand the Google search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. This Wikipedia article gives a good background. (It’s even referenced by Google employees.)

5. Quick Sprout’s Guide to SEO – A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.

6. Moz’s Guide to SEO – Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.

7. SEO Starter Guide – Written by Google – A 32 page document which explains how to run SEO. This document was written by Google in 2010.

8. 8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.

9. SEO Tips for Beginners – Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.

Bonus!
Creating a SEO Strategy – Hear from Googler Maile Ohye on how to create a SEO strategy using a wide variety of tools.

Google’s Search Quality Rating Guidelines (PDF) – In November 2015 Google made their Quality Raters Guidelines public. This document is given to search quality evaluators to help them understand how to rate the search results they are testing.

Free Tools

Quality, free tools – what could be better? Check them out:

10. Google Webmaster Tools – Before you look at any other tool, check out this suite of tools provided by Google. For help using Webmaster Tools, check out this page. Also check out Bing Webmaster Tools.

11. Open Site Explorer – Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out this page. In order to understand this tool, you’ll need to be familiar with the terms Page Authority and Domain Authority. Note: this is a limited free tool. You can pay for enhanced access.

12. Microsoft SEO Toolkit – The Microsoft web team made an SEO tool. Check it out here.

13. Broken Link Finder – Having broken links lowers the quality of your website, which in turn hurts SEO. Find them and squash them with this free tool.

14. SEO Site Tools – An extension for Chrome that pulls up page rank, meta description, incoming links, and more for the site you’re visiting.

15. Keyword Suggestion Tool – A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.

16. Majestic SEO – A good tool for viewing backlinks to your website. Also check out Link Diagnosis.

17. Spider View Simulator – View your website the way a spider would. This will give your site a different perspective and may help you find and fix errors. Also check out their other tools.

18. Spider Test Tool – Similar tool as above, but this one is from SEO Book.

19. Robots.txt Checker – Errors in your robots.txt can cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.

20. WordPress SEO Plugin – A popular plugin for WordPress. View the webpage to see a list of all the features.

21. Anchor Text Over Optimization – Google is cracking down on websites that are overly optimized for SEO. Part of that involves anchor text. This tool highlights where you may be at risk for anchor text over optimization.

22. Test Page Speed – Your website speed affects your page ranking, so you want to ensure your website loads as quickly as possible. This tool (from Google) will measure your site’s speed and offer suggestions for improving speed.

23. Google Trends – Shows volume of searches over time. A good tool to view keyword popularity.

Knowing the Status of Your Website

Want to know how optimized your website is for SEO? Check out these for help:

24. Anatomy of a Perfectly Optimized Web Page – Unsure of how to make an SEO optimized page? Or not sure if your page is optimized? Print out this graphic and hang it in your office.

25. Webmaster Guidelines – Take a while to read these guidelines and make sure your site is in compliance with Google. Don’t forget to check out the Link Schemes document, which has recently been updated.

26. Marketing Grader – HubSpot’s popular free tool gives you an overview of your marketing efforts, including an SEO analysis.

Tips and Tricks

By “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:

27. Setting up an SEO Friendly WordPress Site – WordPress is a publishing platform that is used by millions of websites. Read this article if you have a WordPress site or want to get set up with one and are not too familiar with SEO.

28. SEO for Blogs – Don’t have a WordPress site but still want SEO for blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.

29. Patrick McKenzie’s SEO Tricks – McKenzie provides some SEO tricks. Even if you’re advanced with SEO, it won’t hurt to read this.

30. Making Content Memorable – If you run a blog, it’s important to not put your time and energy into getting tweets, likes, +1’s, etc. Why? Because it’s still not totally clear how these play into Google’s ranking. You should be spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.

31. Strategic SEO for Startups – More good SEO tips from McKenzie, this time focusing on “Startup SEO.”

32. Quick Wins in SEO – Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.

33. SEO for Software Companies – Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.

34. SEO Tips from Gabriel Weinberg – Ever heard of the DuckDuckGo search engine? The creator of that search engine, Gabriel Weinberg, gives a few of his SEO tips here.

35. SEO for ecommerce – An 8 part article which delves into optimizing an ecommerce site for SEO. Also check out SEO tips for e-commerce sites written by Google employee Maile Ohye.

36. Conducting a Competitive SEO Audit – HubSpot gives an overview of how to conduct an SEO audit of the competitive landscape.

37. What Every Programmer Should Know – Are you a developer that’s a little unsure about SEO? Read this article written by a developer explaining the ins and outs of SEO.

38. Best SEO Tactics Post-Panda – In February 2011, Google released a relatively significant update to its algorithm. The update was known as Panda and it hurt the traffic of a lot of sites. This Quora thread gives good tips for surviving and maintaining strong Google traffic in a post-Panda world.

Staying Updated

As mentioned, staying updated on Google algorithm changes is important. Of course, there are a few principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.

But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader to stay on top of all things SEO:

39. Google Webmaster Central Blog – The official Google blog for all things related to its search. Written for webmasters.

40. Google Algorithm Changelog – A good, unofficial resource where you can find the change history to the Google algorithm.

41. Google Webmaster YouTube Channel – Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.

42. Moz Blog – A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.

43. Kissmetrics SEO posts – A collection of SEO articles that have been posted to the Kissmetrics blog.

44. Search Engine Land – This homepage has lots of good articles related to SEO.

45. Dave Naylor – Dave Naylor is well respected in the SEO industry. Read his blog to get the latest insights.

46. HubSpot SEO Posts – A collection of posts HubSpot has relating to SEO.

47. SEO Book Blog – Aaron Wall is well known in the SEO community. This is his blog, which is part of his site.

48. Search Engine Journal – Gives you tips while also providing some industry news and commentary.

49. SEO Roundtable – Provides a good overview on SEO news.

50. YouMoz – Blog posts written by the Moz community.

51. Search Engine Guide – Contains lots of intriguing and educational posts..

52. Alltop SEO – A continuously updated collection of all the top posts from a variety of SEO blogs.

Getting Inside the SEO Industry

Want to engage and communicate with SEO enthusiasts? Check out these resources:

53. Webmaster Central Forum – A large forum hosted by Google where you can get help with SEO issues.

54. Moz Community – A community hosted by Moz that features a Q&A, articles written by others in the community, and webinars.

55. SEO Subreddit – An SEO community in Reddit. Features news, Q&A, case studies, and more.

Get Help

In addition to getting help with the 3 resources mentioned above, you can also try these paid methods:

56. Talk with an Expert – Need to talk to someone for help or advice with SEO? Check out the experts available on Clarity.

57. SEO Book Community – A popular SEO community. It does require a paid account of $300 a month.

58. Inbound – A Hacker News-like discussion board where many inbound marketing issues are covered. There’s a heavy focus on SEO here.

So, will using all of these tools, reading blogs and articles, and talking with SEO experts get you to the top of a results page? Nope. The key thing to remember with SEO is that it all comes down to producing quality content. After that, promote it and make sure it spreads.

Because SEO, in the end, is not much different from a business. Giving people what they want and the accurate information they need is job #1. If you do SEO exactly right but neglect the quality aspect, your efforts won’t yield much in the way of results. You have to be familiar with SEO and have a quality site.

I hope you’ve found these resources useful and informative. Any feedback? Let me hear it in the comments.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
How to Rank Your Products on Amazon

How to Rank Your Products on Amazon

If you want achievement on Amazon, you are required to understand how Amazon’s Search Algorithm works. The fact is, most of the sellers do not have any idea how the ranking of Amazon is done and carries search results. But still, most people perhaps do not pay attention to the search engine. Even most Marketers of Amazon are still wasting their time in modifying their Listings on Amazon for Google.

These days if you have a high product ranking on Amazon then you are on a way to increase your sales, as more potential clients will find your products when searching the website. To rank successfully on Amazon, it is vital for sellers to recognize how Amazon’s search algorithm (called A9) works. The product search algorithm of Amazon is totally different from Google. When a consumer searches for a particular item on Amazon then the fallouts are carried through a 2 step procedure.

Firstly, they pull related outcomes from their directory and then they rank them according to relevancy. Amazon needs to maximize revenue per customer. They frequently assess their algorithms using programmatic analysis, performance metrics and human judgments.

Here are various ranking factors of Amazon algorithm!

1. CTR (Click Thru Rate)

If your product has the highest CTR (click thru rate) on a page full of products, you will win out in the long term, organically. It gives your product listing an edge; it makes your product stand out from the crowd amongst the other listings and hopefully in return gets the most views.

Click Thru Rate from the minute a customer searches for a particular item to lastly landing on your listing. Amazon very closely tracks this metric, and it’s definitely in their mix in determining your overall ranking score for a keyword as they should.

2. Customer Reviews

It perhaps cannot be believed that the amount of positive reviews of your customers is very significant ranking factors in the A9 algorithm of Amazon. How you take action to the reviews of your customer’s matters a lot as well. If you are getting positive reviews for some of your products as customers like it, but if you are not replying them in an effective manner they would surely stop buying from you.

Replying to the customer’s reviews have a huge impact on customers as it creates a better communication and understanding.

3. Price

One of the major aspects that Amazon make use to decide predicted exchange rate is pricing. They know that clients need the most excellent contracts. More significantly,

Amazon makes use of cost as the main aspect in selecting which item to display in the buy box that is the part of the page holding the button ‘Add to Cart’.

4. Features

One another main reasons that particular item is ranking so high is because it has rich keyword and useful features. They are exhibited as bullet point right under the costing and product options are important. In images, they are so significant that Amazon no longer lets products with no bullet points to be shown in the buy box and not having them is a serious barrier to high-quality rankings of Amazon.

5. Product Description

The description of your product is essentially where you get bigger on your Features. It is the portion of the page on which you have lost control. If there is anywhere to actually set a lot of attempt into the appointment, it is in the product description.

It must be kept in intelligence that in Google there is profit to having a keyword appear many times on the item page; but in Amazon, if it is anywhere in your product listing at least once, you will be applicable to rank for it.

Conclusion

To rank higher on Amazon, you are required modifying the listing of your products. By giving related and entire information for your product, you can boost the sales and visibility of your products. It must make sure that your products are competitively priced continually.

Amazon reprising software can help computerize your Amazon prices and increase your profits and sales. To rank successfully on Amazon, it is vital for sellers to recognize how Amazon’s search algorithm (called A9) works. It must also be kept in mind that the product search algorithm of Amazon is totally different from Google.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
The 5 Most Effective Digital Lead Generation Channels to Invest In

The 5 Most Effective Digital Lead Generation Channels to Invest In

Take a second and think about the number of advertisements you see in just 1 day. When you take into account all of the billboards, social media advertisements, and online banner ads targeting you throughout the day, the number is probably somewhere in the hundred range. Yet, consumers, including yourself, are getting better than ever at ignoring these blatant marketing tactics. So much so, that seeing becomes ignoring.

So, where does that leave today’s digital marketer? The answer: Refocusing their efforts into lead generation channels. In order to generate successful leads for your sales team and reach a constantly evolving and elusive audience, marketers must be investing their resources in the most effective lead generation channels. To help you reach your target audience and keep that lead bucket full, here is a look at the most effective lead generation channels that your business should be investing in.

 

The Most Effective Lead Generation Channels

 

1. Email Marketing

According to a latest report, email marketing is still the most effective lead generation channel, this is no surprise. Email marketing is one of the only lead generation channels that has remained effective for over 2 decades. The latest trend in email marketing that your business should be utilizing is marketing automation. Marketing automation tools work by connecting with your Customer Relationship Management (CRM) database and allowing you to send automated, highly-targeted and personalized emails to leads.

This can include personalization in the form of adding the customer’s name to the subject line, incorporating an element or phrase they have recently searched for online in the email copy, or mentioning their current business name. Marketing automation can also capture more data on customers in your database and use behavioural triggers to help you successfully market to them through email.

Businesses that haven’t invested in marketing automation tools to enhance their email marketing strategies for lead generation risk losing customers to competitors that have.

 

2. Content Marketing

In that same report, content marketing was ranked as the second most helpful lead generation channel. However, content marketing is one of the toughest lead generation channels to execute on. This is because ensuring your content is getting your intended audience is easier said than done. To effectively generate leads through content, you must be creating content your viewers is interested in and capable of reaching organically through a Google search or while browsing the news feed on the social media platforms they frequent.

The best way to generate leads through content marketing is to do experiments. Create various types of content, including blogs, whitepapers, infographics, videos, and podcasts, in order to make out which is best resonates with and attracts your audience. Track performance of content through analytical tools to identify which types of content should be continued.

Work on identifying customer’s persona to better target your audience’s pain points and create content that addresses them in order to generate more and more leads.

3. Social Media Marketing

Another one of the most valuable and controversial lead generation channels is social media marketing. The effectiveness of the channel is for debate as some businesses find social media marketing to be tremendously effective, while others find their efforts resulting in least conversions.

This is commonly a result of unbeaten social media marketing strategies versus ineffective strategies, rather than a reflection of the overall effectiveness of social media marketing. To generate valuable leads from social media, your team must create an effective, fully realized social media marketing strategy. Here is a helpful resource on how to create powerful strategies for the most popular social media platforms to help your business generate as many leads as possible.

4. Landing Page & Website Optimization

One of the most effective and powerful ways to generate leads is from your business website. Having a well responsive website for your business is not enough to generate the number of leads your business needs for continued success. Furthermore, your business website and landing pages must be optimized to boost ideal customer and user behaviors. You will need to boost and improve the user experience (UX) of your site. Landing pages play a critical role for driving leads on website since these pages are frequently where most of your website leads will be generated.

Which means even more attention needs to be given to the design and usability of those pages. Are they easy to navigate or not? Is the design of the website and landing pages current and sleek or not? Are loading times fast enough or not? Are all links correctly navigating to the next page or not? These are the types of questions you need to continuously check in order to effectively generate leads through this channel.

5. Search Engine Optimization (SEO)

Rounding out the list, SEO is another one of the most effective lead generation, worth investing in. This is because a majority of the other channels on this list depends on customers organically finding your business website, content, or social media channels in order to generate leads.

However, the only way that the audience can find your website, content, or social media pages organically is if these items are ranking high in search engine ranking pages, that is determined by how SEO-friendly they are. SEO encompasses everything from the types of keywords found on your website, to the types of links found in your content, and whether your website is mobile-friendly or not. Businesses looking to get better their search engine rankings must hire the qualified SEO person that necessary to do so.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
How to Detect Plagiarism in admission essays

How to Detect Plagiarism in admission essays

Plagiarism in admission essays is an issue that can be easily detected and prevented. To start off, plagiarism is defined as an act of using others written works or ideas and pass them as your own. Plagiarism can also refer to as the act of using someone else idea without giving due credit. Forms of plagiarism can include copying and pasting of online materials, copying and pasting and then changing the paragraph structure, changing the words in some of the phrases, and claiming ideas as your own.

 

How to Detect Plagiarism

 

To determine whether an admission essay or personal statement is genuinely written by an author and not just copied directly from an existing source, here are some helpful tips to consider:

 

Ask the Author about the paper`s Main Points

 

Asking the author regarding the main points of his paper is a strategy that can help detect plagiarism. If the author can`t explain right away or his explanations are quite far from those included in the actual paper, further investigate and see if the author is the real brains behind the paper.

 

Look for Suspicious Phrases or Words

 

Odd words or phrases that don’t seem to fit in with the rest of the article could be signs of plagiarism. You can prevent plagiarism using this page. Outdated phrases or awkward constructions sometimes indicate a plagiarized source. Always double-check the submitted material against search engines and online plagiarism sources and see if there are phrases that were not properly cited or sentences that were copied word by word.

 

Detecting content theft or plagiarism is a fairly easy process. You just need to have the patience to carefully read through an admission essay, application essay, statement of purpose or personal statement and look for items that are out of place. The content of an original essay should be reader-friendly and the ideas should be presented in a logical and flowing way.

If you are not familiar with plagiarism, then you should know that this is an offense that can lead to expulsion from college. Plagiarism happens when a person claims another person`s words and ideas as his or her own. Keep in mind that you must avoid plagiarism. Not only is plagiarism an offense, it is also academic dishonesty and theft all in one. Below are some suggestions on how you can avoid committing plagiarism. Make sure to know what you`re up against.

To avoid plagiarism, you need to have a clear idea on what plagiarism is and why people do it. But you also have to understand that there are two kinds of plagiarism: unintentional and intentional. Intentional plagiarism is an unpardonable offense for many academicians. Unintentional plagiarism, on the other hand, happens when citations aren’t done correctly. You can avoid unintentional plagiarism by doing some research on how to do citations.

 

Learn more about the rules

 

There are many different types and forms of citation. Your professor will most likely specify a specific type when asking you to write a paper. In case the professor does`t specify what form of citation to use, cite your sources properly anyway.

This is better than just turning in a paper without giving credit where credit is due. Do some research on how to put citations, where they are need, where you should put them, and how to format your paper with citations correctly.

 

Understand why it’s important to follow the rules

 

It`s difficult to follow rules if you don`t understand why these rules were made in the first place. Rules against plagiarism are there for various reasons. One is because these rules are intended to protect the authors right to be credited for his or her ideas or words. Another reason why these rules are implemented is so that students will be encouraged to think for themselves and formulate their own ideas and words.

It will be good for you to challenge yourself and explore your own mind to think up new ideas and present them in your own way. By doing so, you will be avoiding plagiarism. But more than that, you will be imparting new knowledge to readers and expanding your own intellectual horizons in the process.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
5 Important SEO Tips for Beginners

5 Important SEO Tips for Beginners

You’ve launched your website, started your social media pages and now are wondering why your website is not visible in the Google search. Making your website visible in the Google search or even on Bing and Yahoo takes a lot of time and effort. It takes a minimum of 3-4 months for your website to show up in the search indexes and a few more months to be visible in the first pages of the search. Search Engine Optimization (SEO) is a way in which websites show up in the search results in Google, Bing, Yahoo etc.

So as a beginner, how do you go about Search Engine Optimization for your website? Here are 5 important tips to optimize your website –

 

Meta Titles and Meta Descriptions

This is the first and most important step in optimizing your website. Each page of your website needs to have a unique title known as ‘Meta Title’ and a brief description known as ‘Meta Description’ which gives the user a little info on what is inside the page.
Basis of the information from SEO services in India, it is important to note that a meta description should not exceed 150 characters and should be a way of advertising the content of that page. Avoid using too many keywords in the description and stick to the words you are targeting only.

 

Permanent Links (URLs)

The URL of the web page needs to be short and should consist the keywords from the Meta Title of the page. Avoid stuffing the URL with various keywords and keep it simple so that the search engines can understand it easily. Hyphens should be used to separate words in the URL to make it clear for the user as well.

 

Internal Page Linking

Internal links are basically links of your website’s inner pages and articles. It is important to keep the user on your website for a longer duration and by internal linking you can encourage him/her to browse through your newer or older articles. This also helps the search engines to optimize your website. Ensure that you are not adding internal links just for the sake of it; the structure needs to be user friendly.

 

Heading Tags

Heading tags such as H1, H2, H3 and so on add a neat structure to your article and your web page. A good format is very important not just for the users but also for SEO purposes. H1 tags are generally used for the main heading of the page and H2 tags are used for subheadings of the articles.
Using the SEO keywords in H1 and H2 tags is a must. Different SEO services in India ensure your articles have the right heading tags for better optimization.

Optimize the Images

All the images on your website need to be optimized with the keywords. You can do so by adding text and keywords in the Alt Text. Also ensure that your images are not very heavy to ensure fast loading time.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
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