Improving Business Impact with Personalization

Improving Business Impact with Personalization

Personalization, when done right, increases customers’ loyalty and engagement and enhances their lives by delivering messages that anticipate and are tuned to what customers really want. In a matter of seconds, customers decide whether or not they like your marketing message. Provide something irrelevant and they’re gone, but hit the mark and you’ve got a satisfied customer.

In today’s era of instant gratification, the issue of relevance is especially critical, because people are bombarded with messages daily. Most of these messages are off target, and by personalizing them according to their behavior, you promise to address this problem.

Most companies have plenty of tools needed to personalize the ways they engage with their customers, but the true challenge is transforming the marketing organization processes and practices to achieve the full reach of personalization. This is how you can improve your business by utilizing the concept of personalization.

Plan your reactions to customer signals in advance

Customers provide information about their intentions and needs (signals) through online browsing, purchases and social media activities. Subsequently, your company responds to it with a timely and a relevant message (trigger) that is sent to them.

In order to do this properly and effectively, you need advance planning, which includes developing a library of trigger messages (copies, offers, titles, images – or their combination) matched to certain signals. This requires thorough analytics, as well as a test-and-learn process – send the trigger, evaluate results, adjust the trigger, and then evaluate again.

Create a team of the right people

When it comes to the way it works, personalized marketing represents a radical shift compared to traditional marketing. In order to kick-start this change, you need to empower a group of people who know what they’re doing. Carefully select 10-15 people, including staff from analytics, digital media, creative, IT, and operation, as well as a staff manager.

Each team member needs to be completely dedicated to their job, which is measured through actual revenue and improved customer experience (not through page views or clickthroughs). This, so-called “war team”, spends time finding signals with the highest potential value, developing, launching and iterating on tailored messages that get results.

Focus on technology and processes that help your teams work faster

Old processes have to be replaced with modernized ones if you want to work at a faster pace at this scale. Marketing teams need to be empowered to act on their own, in order to test and iterate various ideas and focus on the ones that work. Everyone should be ready to accept their mistakes, learn from them, and move on.

The next thing to do is utilize the right automation technology, which can be a challenge. You need to assemble and operate a stack of marketing automation, because there are countless providers of tools and none of them offer a true, complete solution.

It’s up to you to do your research, filter out what to buy, and have your team integrate it. If not integrated properly, the automation software may just start spamming your consumers by sending out millions of messages. Instead, it should help your specialized team to be more efficient at finding signals and delivering triggers.

Personalization impacts

How consumers shop

Consumers are more likely to shop and recommend a brand to others when they think more positively about it. Forrester says that, according to their research, 77% of consumers have paid for, chosen, or recommended a brand that provides a personalized experience or service. Personalization can lead to more purchases, engagement, and positive experiences.

For example, Christmas gift cards are an example of a personalization opportunity, as one can choose a gift card design to fit any person or occasion (such as Christmas holidays). A great deal of customers said that personalization influences their shopping decisions and that they’ll engage offers if they’re personalized to their previous engagement with a brand.

How consumers perceive a brand

A person’s feelings about a brand are formed on good or bad experiences with it, which means that their relationships with brand are often driven by emotions. Today, if their experiences are irrelevant and non-personalized, consumers may feel frustrated.

According to a Rapt Media research, 62% of consumers said they would most likely purchase from a brand that gave them content that was more relevant, interesting, or valuable. Also, 57% of Millennials surveyed said that they block ad content that they find too pushy.

A company should look at personalization as a way to connect with Millennials (people aged 18-36) better, because they will make two thirds of the world’s population by the year 2025. This generation of people has grown up with technology and experiences life on the go on smartphones and tablets.

Today’s consumers want personal experiences and feel let down when they encounter something irrelevant to them. In order to surprise and delight their customers, marketers have started incorporating personalization into their strategies.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
Wishing For More Conversions? Steps To Increase Conversion Rates

Wishing For More Conversions? Steps To Increase Conversion Rates

Wasting money in learning and studying all the techniques, terms and conditions of SEO is not worth at this time. If you will waste your time in learning the things, your competitors will beat you easily and throw your business from the competition. It is suggested that you should take every step wisely and hire some reputed company for managing all SEO task.

Implementing SEO trends and strategies into business is not as easy as you think; however, it needs a lot of knowledge to get started. SEO is a business in which promotion of the website takes place through optimization strategies for top rankings in search engines. Any business can get seo experts academy services and advice for the success of your business in the long run.

Don’t pick your SEO service provider with closed eyes. If you wish to run your business efficiently, hire a firm that focuses on the goals of your business rather than focusing on money. Be prepared to choose a firm where you can make an investment for excellent and optimized website.

For example, when your car gets damaged you take it to the garage because you know that a mechanic can repair your car in a better way than you do yourself.

Likewise, it doesn’t matter how much you learn SEO, but nobody can replace expert’s place in the market. Thus, appoint this task to some professionals who feel proud to handle your project and give best results to you.

Here, are some signs of good SEO companies:

  • Proper planning is the first step of certified SEO team. Every website is different from one another; thus each website needs different SEO services and a unique marketing strategy. Professional team of SEOs know this thing and, therefore, before they start providing services they take some time to review your website in order to decide what services your website need most to improve its ranking score.Once they begin with the task, they do research to meet with the needs of clients. Only throwing some relevant keywords on the web page is not duty of good SEOs, but they plan out everything in a right manner for every website.


  • SEO service providers always make good understanding with clients by keeping themselves in regular contact with clients. Without effective communication, reaching business goals is not possible. However, clients are updated about what is going on and what are the present updates of the pay per click management website.An intelligent SEO firm creates a successful campaign by providing all time communication facilities to their clients.


  • Focusing on goals of clients is one of the greatest sign of SEO specialist. Many service providers know what to do next for the improvement of business, but they don’t focus on essential aspects as money is the first priority for them. But, good SEOs always give satisfaction to clientele by creating business opportunities by remaining under their budget.Experienced SEO company focus on several things instead of one that includes adding a keyword to website, website architecture, search engine rankings, content management, implementing stronger internal links, and much more.

Conclusion: A little website marketing services India investment with an experienced team that provides best SEO Services can give long-term profits.

Brining traffic into business is not all that difficult to do with highly skilled people of SEO. As a smart businessman, it is your duty to handover your business success in right hands.

My name is David Lieberman. I work as the president of As one of the founding members of, I have helped the company from its initial concept into the leading digital automotive marketplace. Also, I am a technology investor and advisor, helping companies and entrepreneurs with their projects and sites.

How to Tell if Your Content Marketing is Working

The purpose of content marketing is clear: lead generation and/or sales. Every content marketer will be uniform in their response if you ever ask them what their content is for. The same specificity, however, tends to escape marketers if you ask them how they measure the success of their content marketing initiatives.

Consider this scenario: A prospect stumbles upon your Twitter post and manages to end up on your website. However, he/she doesn’t make any purchase or becomes a lead until some time later when he searches for your company name on Google and clicks on your ad. In this case, marketers might be divided on the issue, did the conversion come from the PPC or the first click on social?

Even worse is that a number of marketers, about 33 percent for B2B and 41 percent for B2C, are unable to measure how well their content is doing. These scenarios only underscore the need to establish more consistency and put more value in terms of measuring your content marketing’s success, so you could focus more on optimizing your content and gaining maximum results.

Ways to Measure the Success of Your Content Marketing

To accurately measure the performance of your blog, you need to determine where your content is in the life cycle, which includes traffic generation, engagement, and lead generation. When you know which stage your content is in, you can then use the right metrics for content marketing measurement.

The following outlines how the content lifecycle matches with specific metrics:

  1. For traffic generation, the metrics you should be looking at are unique visitors, page views, total backlinks, and source of traffic.

When you have new content, you can’t expect to have a lot of traffic instantly, but obviously, you want people to come to your site. To measure if you’re generating enough traffic, look at the following:

  • Unique visitors – This is the hallmark of the traffic generation phase, so the higher number you get, the better.
  • Page views – It’s always good to know how many total pages people visit your site, although this metric is considered less important than unique visitors.
  • Total backlinks – Track how many sites are linking to your site. The more sites link to you, the higher Google will put you in its search rankings.
  • Source of traffic – Is the bulk of your traffic coming from search or social? The answer to this question should then become your basis whether to create content that attracts social users or whoever is coming from your top source/s.
  1. To measure engagement, your metrics in focus can be bounce rate, visitor type (new vs. returning), time on your website, shares by content type, and a number of comments.

Once you’re past the first stage, your goal should focus on engaging your users, which means turning your visitors into readers. At this point, you should monitor the following:

  • Bounce rate – You want to keep this down, as this refers to the percentage of visitors who navigate away from your site on a single page view.
  • New or returning visitors – Here, you’d want to see people coming back to your site as returning visitors, signaling that they’re finding your content useful and engaging.
  • Time on your website – Keep track of where people are lingering on your site and put more of your content on that page type.
  • Shares by content type – Good content gets shared more often and easily. Whether it’s short or long content or infographics, if it’s getting more shares, publish more of that content type.
  • Number of comments – Comments in droves are an indication that your content is more worthy of just getting likes or shares since readers are taking the time to share what they think of your content.
  1. When measuring conversions, your most valuable metrics will be opt-in and click-through rates, leads, and ROI.

At this stage, you should be able to turn your readers into leads or customers. The following metrics that will help you measure content marketing include:

  • Opt-in rates – As soon as users oblige to fill out your opt-in forms, you now have a good lead who may also be a potential customer in the future.
  • Click-through rates – This refers to the percentage of your website visitors who follow your hypertext links, which include your CTAs.
  • Leads – The number of your leads and their quality are on the top of your content marketing funnel, so this should never skip your measurement process.
  • ROI – Measuring your ROI requires that you have a CRM system with which you could track your customers’ journey to help you pinpoint which among your content made that precious sale happen.

In closing, measuring your content’s success should form a vital part of your content marketing strategy. The numbers you get will help you decide what content to push out more and where.


A Step-by-Step Guide to Write the Perfect Project Proposal

A Step-by-Step Guide to Write the Perfect Project Proposal

A project proposal is one of the most important documents that you will have to write on your way from your first idea to a well-thought project strategy. It’s not only significant because it should thoroughly explain your project and keep you focused, but also because it becomes the deciding factor for getting the funds and necessary infrastructure for its realization.


According to REPOA, a high- quality project proposal should logically present the idea as well as to define the activities and deadlines as specifically as possible, justify the budget, and emphasize the significance of the project.

To help you write an irresistible proposal, in this article, we’re showing you:


  • how a perfect proposal structure looks like
  • essential tips for every step of proposal writing


The Structure of a Perfect Project Proposal


When writing a project proposal, you should be aware that this document is the key factor that potential investors will have in mind when making a decision. That’s why it’s extremely important to make it concise, detailed, and follow a logical order.


First, you should explain its background as well as the seriousness of the problem you’re addressing. Then, you should minutely elaborate the way your project will solve it. Finally, you should talk about the ways of providing the sustainability. If you’re wondering how to transform these basic steps in an impressive document structure, read on and find out what are the key elements of a perfect proposal.


#1 Executive summary


The executive summary is an incredibly important element of a proposal since it’s the first thing somebody reads. If it’s not good enough, it’s also the only part read. In this section, you should explain the project shortly answering the crucial questions, such as: what you want to succeed, where, why, how long it’s going to take, and who you are addressing with your project.


Essential tip: Be concise and write it only once you’ve finished the entire proposal.


#2 Organization Description


If you don’t include a well-written organization description in your proposal, you’ll lose a chance to establish credibility; hence, potential investors will be less likely to support your project. You should mention:


  • your business philosophies,
  • values you share,
  • organizational structure details,
  • previous and current partnerships and achievements.


That way, you’re indirectly letting them know you’re capable of performing the project once it’s approved.


Essential tip: Keep it short, simple, and informative. If you want to give a detailed presentation of your business as well, you should do so by attaching the brochure of your business – not by making a novel from a simple description.


#3 Project Justification


Until you convince that the project is important for dealing with a specific issue, no one would bother about taking a look. Here, you should cover:


  • the triggers of raw initiator’s idea
  • the research performed to realize the project importance
  • the way the project fits into the existing development programme
  • interested parties recognizing the issue that project addresses


Essential tip: This is the part of your proposal that tells a lot about the quality of your project. By showing you’ve got partners interested in working on it with you, as well as necessary experience and knowledge, you prove that you’re capable of implementing the idea effectively. So, make sure you write the project justification that focuses on these elements.


#4 Problem definition


Apart from talking about your project, it is crucial that you pay attention to defining the problem your project addresses. In this section, let the potential donors see the size and the scope of the problem, explaining both causes and effects, and all the ways it affects people.


Essential tip: Define your project so that it’s concrete, solvable, and show why it should be a priority.  


#5 Overall and specific objectives setup


This part of your proposal should consist of precisely defined objectives divided into three sections:


  • long-term goals
  • project purpose explained through successive goals
  • expected outcomes of both specific and overall objectives


Essential tip: Define your project objectives adhering to SMART criteria. In other words, make them specific, measurable, acceptable, relevant and timely.


#6 Target group determination


A well-performed target group determination requires not only presenting the parties directly and indirectly affected by your project, but also showing at what point of your project realization they will be affected as well as what benefits they can expect.


Essential tip: Try to determine your target group as precisely as possible: their age, location, education, preferences, as well as its approximate size, to let your potential donors see that you’ve done it thoroughly.


#7 Project implementation


The plan of implementation is the part of your proposal where you should precisely present the activities and resources required for project realization. Who, when, and where are the main questions that should not be left unanswered. The project implementation section should be divided into two main plans:


  • the resource plan, which should consist of all material means required for the project to be realized,
  • the activity plan, with the detailed explanations and duration of each project segment.


Essential tip: The best way of organizing the implementation plan is the usage of Gantt charts or simple project management software.


#8 Budget


This chapter of your proposal is especially important for potential investors, and it is extremely significant to organize it well, in accordance with the activity plan from the previous step. It should include the budget spreadsheet as well as budget justification.


Essential tip: Don’t increase the budget if you don’t have justification for it. The potential investors will want to know where exactly their money would go and if you don’t keep it transparent, you may end up rejected.


#9 Monitoring with evaluation


To convince your investors you’ve seriously thought about the ways of monitoring your project, in this section, you should include all performances that can be monitored, and define the criteria for success.


Essential tip: Explicitly list the tools for monitoring and methods of evaluation in your project proposal. This way, the investors will be able to make a judgment about how well-thought your monitoring plan is.


#10 Project sustainability


Even though it structurally takes place at the end of your project proposal, it’s an incredibly important part of it. It should show the potential investors that the project won’t stop producing value for both investors and target groups once it’s finished.


Essential tip: Make sure to present the sustainability plans from four crucial aspects that include: financial, technical, institutional, and socio-cultural sustainability.


Writing a Perfect Project Proposal Has Never Been Easier


The best way to make sure you will write a systematic and well-organized proposal is to approach the project planning thoroughly from the beginning, in accordance with the listed crucial proposal elements.


Using an easy project management software that will let you perceive both the entire project and its individual mutually intertwined parts is a useful means for the creation of a perfect project proposal. All you have to do is choose a simple software that suits your project needs and keep the detail-oriented approach as you write your way to the investors.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.

The Content Types That Fetch More Links

You can create contents of the same type and expect for more links. You think it will happen? Yes, because you have created a new material every time. But the actual answer is no. Creating original content everything is essential at the same time contents of different kinds will attract more links and know what the various types of contents to get more links are.

1. Reference Content


The primary reason for linking to the websites is to sustain about what you tend to say with data. When you create pages on your sites that have statistics to support the public argument, then there are better chances of getting linked and referenced to that topic at all the times it is written about.


Do not panic that you must do some detailed study to include a date for your content. You can merely collect some readily available inputs and project them. Like the pricing page in travel sites which is a good example for more links.

2. Host an Occasion


Generating and hosting an occasion is the best way followed by SEO services in India to get more links. This will allow people to sign up and get tickets.


It also natural promotional methods and speakers would continue to be happy to exchange it, and that leads to link back from their sites.

3. Carry out Some Research


Make some new studies, and that is the prominent way to get links. You some produce some contents that are hard to find in your industry. Giving the usual details may not make you stand different from the crowd. But when you can provide details about niche things which are available less online will help people to gain insight from your blog.  

4. Create Tools


Similar to creating occasion and events you must also consider building tools to get more links to your site.  Create tools using two options including paid method and free method. Few companies make use of the tools as a most beautiful offering and invest a lot of time in improving them.


Check screaming frog to know more about creating tools as they have attained the top by getting more than 3,792 linking domains by making use of different devices.

5. Maps


Create maps and illustrate details around the word to attract more links. You can try to hurl it to journals in all the countries by linking their people and aspects. You can take new publication as an example for this.

6. Infographics


You may think that infographics are not a new idea and you may know it. However, many people even today do not know how to use it in the right way. Preparing a graphics with a figure may not extensively help. They must contain details, and that must give some knowledge to the readers. Make simple infographics that can be interpreted without much writing. People love to infer from images. But, ensure that it does not convey any different input that you did not tend to communicate.

7. Illustrations


You can create illustrations,and that is the excellent way to tie up your content with the popular culture. For example, create pictures of the Disney Princesses for the Instagram feeds during holidays.




You will by now know that it is not difficult to get links. Only thing is you must use the right approach based on your business. Some tips to create different contents for more links is given below for your review.


  • Always make different content depending on the type of the site.
  • Keep the audience in mind and create contents.
  • Never forget to use the promotional methods to attract links.
  • Know the trend and write accordingly.
  • Do some research to know the audience specific to your business and write contents based on the need.
  • Do not fill contents for the sake of doing it.
  • Also, when you make up your mind to generate content, then you must reach out to professional support and succeed in your efforts.


Finally, your interest and efforts to improve your site and get more links can help you yield you better results. Spending some time and money will fetch you permanent results. You must have a variety of contents to see which works the best for your site.

Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.
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