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Unmasking 7 myths about Magento eCommerce platforms

Unmasking 7 myths about Magento eCommerce platforms

Category : Guest Post

Magento has been a popular name in the eCommerce platforms market for a while now. It’s obvious that with such popularity there would be many conceptions and beliefs in the people. Words spread in the market and gradually become a conception which is either a truth or a “Strong Myth”.

Same is the case with Magento. Despite being one of the most acceptable and successful eCommerce platforms today, Magento is well surrounded with many Myths and conceptions. Such misconceptions have spread a lot of negative words about Magento.

Although these misconceptions automatically fade away when one is actually exposed to this wonderful and top-rated platform, it would be great if people are exposed to a more clear picture of it.

The main aim of writing this article is to debunk the most common misconceptions and myths about Magento. I am talking about the myths which compel rookie business aspirants to un-check Magento from their list of considerations while choosing an eCommerce platform for their online store. Probably this small contribution would help the aspirants to choose a better platform.

 

Myths that I can’t take anymore about Magento

Magento only suits to the large scale businesses

It’s probably the strongest myth that is keeping Magento away from the choice-list of many small and medium-sized businesses. Perhaps, it’s because the biggest brands like Nike, Samsung, and Adidas use Magento platform to carry out their massive transactions.

While these big names already enforce the myth, I can assure that Magento won’t eat a small or medium scale business. It’s highly scalable and flexible to seamlessly keep up even with the smallest business startups. It’s up to you that how well you know your business and it’s requirements to scale the platform accordingly.  

The truth is Magento can be scaled to meet the largest business requirements, and it doesn’t mean it can’t handle your small business requirements. Trust me, With Magento, you don’t need to think about the scale at all.

Magento websites are slow

After making it not fit for small businesses, the next myth that almost had topped our list here is “Magento is slow”. It’s probably a myth that can be hardly debunked even after exposing the users this platform. Reason is, like every other eCommerce or CMS platform, Magento depends on various factors for loading speed. It’s not just the coding that makes a website slow but the factors like this can be more dangerous:

  • Slow web hosting server
  • Unoptimized back-office configurations
  • Unoptimized images
  • Not using Magento extension from reliable sources etc.

 

So, you can not only slow down a Magento store with the above mistakes, but any million dollar website won’t survive these in terms of loading speed.

Next time when someone tells you that “Magento is slow”, just ask him the following questions:

  • What’s your website host?
  • Are you using shared server or dedicated server?
  • Have you optimized the Magento Back-Office configurations?
  • Do you compress your images before uploading?
  • Do you get your Magento extensions developed from a Magento certified developer?

Answers to these questions would clear your confusion about Magento being slow. For the time being, you should know that Nike, Samsung, and Adidas would not hurt their business with something that is slow.   

There is no customer support

Magento provides the eCommerce platform to users across the globe for free with its open-source community edition. Certainly, there are millions of business aspirants like you, who wish to use Magento as the first ladder step in their start-up. It’s not possible for Magento to provide a free customer support to such a huge number of users.

For that, Magento offers its premium enterprise edition, where you need to pay for using the platform and in return, you will have the dedicated 24×7 customer support from the Magento team. So, it’s not that Magento doesn’t have customer support. It’s just that it’s for those enterprise users only.

But it doesn’t mean Magento does not support its community users. You have various options to get support even for your free edition of Magento.

– The Magento community and forums are always the best places to find the answers to your issues and questions regarding the platform.

– There are Magento Certified developers who can support you in lieu of Payment for their support to you.   

– There are awesome Magento blogs and bloggers who always have a pool of useful contents to help you out.

– Magento releases regular security and version updates to keep your website safe from loopholes and breaches.

 

So, Magento is well supported in both the free and paid versions.


Magento is easily customizable like other platforms

I would say that is true for some other platforms who use easier frameworks for the development. However, I can’t say the same for Magento. In my years of experience with Magento, the initial days were quite though. Especially when you are dealing with the Zend framework which is complex it in its own ways.

However, after gaining the experience with the Zend framework, I have have been working pretty fluently with it now. With so much of efficiency, flexibility, and scalability, complexity is an inevitable factor.

That’s a case when you are talking about Magento development. If you are using it as your eCommerce platform, you must have a knowledge of PHP and Zend frame. Alternatively, you can also hire a Magento certified developer if you don’t want to deal with the technical stuff.

 

  • You can hire any PHP developer

 

I have used the phrase “Magento certified developer” multiple times in the post. Most of the users think that anyone with an experience with eCommerce website development can easily work on their Magento development as well.

This myth is highly inevitable when we are looking for cheaper solutions to get our big jobs done. Probably, no PHP developer would say he can’t work on a PHP based platform. However, developing with Magento is not something that every PHP developer can do.

In one of the previous points, I have mentioned the “Zend” framework as well. Well, if you are not aware of the blending of Magento and Zend framework, it’s not possible to work on a Magento development project. Different eCommerce platforms use different frameworks and to work on those platforms, you need to be fluent with their frameworks as well.

The Developers who are certified for Magento had to go through a tough exam to validate their skills and ability to implement those. A certified Magento developer is always recommended in most cases. However, there are some myths associated with this as well, read in the next point.

 

  • A Magento certified developer is all you need

 

It’s always a recommended advice to hire a certified Magento developer for your website. However, some of the business owners take it as a conception and start believing that only a certified developer can do the Magento development.

One must understand that certification is not a pill that would inculcate all the required skills. Sometimes, even a non-certified developer can do what a certified one can’t.

I am talking about the expertise and skills that grow with the experience. If you are looking to hire a Magento developer, don’t go blindly on the certificate on the resume. You must consider expertise and experience above the certification.  

 

  • One developer can do everything

 

Many online business aspirants choose a cost-saving solution by in-housing a single Magento developer and asking him to do all that is required. Or, another short-cut they would take is hiring a freelance developer to get the whole site developed.

I am not against the one man army or freelance concept. In fact, Freelance developers can be more economic in most of the small development tasks. However, getting whole Magento site developed by a single developer is not a good choice. Why? Let me explain.

Have you ever wondered why there are so many different certifications for Magento?

It is because Magento is a combination of several aspects of eCommerce. These aspects could be seen as business logic, PHP programming, Zend framework, website design and implementation, dropshipping, content marketing, usability, conversion and much more.

Now, all these aspects cannot be definitely fulfilled by a single developer by your side. If there is any such claim, be extra cautious and ask as many questions before hiring. No one alone can be an expert in all these aspects, so maybe they are bluffing or unaware of the real world implementation of those aspects.

Final Word

No eCommerce platform is perfect today. At least when eCommerce standards and requirements are changing every day, it is really hard to get a perfect one. Magento does have some drawbacks as well. It’s better to know the drawbacks instead of staying in the darkness of myths and conceptions. I have tried to debunk some of the most common myths here. Indeed there would be more as well. Do you have any such conception or know about any such myth? Do let us know in the comments.


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13 Solid Evidences Why Magento is Beneficial for eCommerce Platform

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Category : Guest Post

1) Content Management ( Easily Manage Content) :

Magento provide an alternative user friendly way to edit content using WYSIWYG (what you see is what you get). Using this feature we can manage the content basic functionality within shopping cart. Not any issue that size of eCommerce website you have going.

2)  Magento Structure :

It is an over-architectured powerful platform. It can be answer of the website owner. Magento is a platform that is design to scale and customize as per clients requirements. Sometimes developer could face problem but avoid that common issues and magento has contained care for the can turn out. There are lots of principles of magento architecture such as OOP architecture, programming principle, strongly layered product architecture etc.

3) Mobile Friendly :

Magento provide a platform that provides a mobile friendly platform. If website is not mobile friendly then you have to develop two sites one for mobile and second for another. Then it will more difficult to handle. Instead of make a one mobile friendly website. Using this we can develop mobile friendly design. In the shopping website you have to design proper mobile friendly for get more traffic on your website.

4) Handle Multi Store :

 In the large eCommerce store at that time it is more suitable. Now a day around 25% shopping website developed using this in the world. For example more effective eCommerce websites like samsung and harvey nichols are operated by magento.

5) Broad space facility :

 The magento can keep up to 5,00,000 products on one website and manage 80,000 orders per hour. Due to large size it’s complicated to manage the products.

6) Search Engine Optimization Capability :

 Magento gives a vast configuration for SEO. using magento we can set meta-title, meta-description, autolinks and many features that using magento configuration we can easily manage your site and allow your site to attract organic traffic and improve SEO features further.

7) Shopping separates out :

 The online shopping experience offers filtering and shoppers always love this features. Magento has a neat ability to choice based on your preferences. 

8) Extension for eCommerce :

Now a day it is one most popular platform for an eCommerce website and it is an open source. For get more benefits from magento, there are lots of extension developed.

For example magento having extension like import export attribute option, custom option manager, custom image option etc.

9) Cross sell and upsell your products :

 Magento can huge touch on business’s sales on their website if done properly. Magento having ability to quick customer to buy more based on what they are buying or looking at already. Magento does better work than the other platform.

10) Services of google :

 Magento join with colossal search engine google and proven itself to an efficient and better performance. There are many services are available such as google analytics, google checkout and others. It will help you to track a traffic from your website. That’s why your business growing up with best strategies to attract more audience.
Magento

11) Easy to manage 3rd party integrations :

You can connect to your eCommerce with eBay, Mailchimp, Google shopping, Quick Book, Paypal and so on. Magento allows you to add google analytics and other such integrations to their site in data analytics.

12) Inventory cost reduction :

 You have to update yourself sales information with  ERP Connector. Website having magento platform that will right way to appear sales in ERP system. That means the system user are able to plan the purchase. Which is reduce the cost when it comes to inventory. Don’t forget to update web transaction that will update automatically the ERP inventory.

13) Smart filtered functionality for the shoppers :

 Experienced with dynamic search features that filter the products according to a multiple parameters. It uses the unique search terms such as cloud, Product tag filters, product review and so on.

Now a day gets more and more benefits from the magento. Here choice how to hire magento developer from magento experts is technically increase your growth of business or loss the business growth.


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built-a-social-media-presence-from-scratch

Built A Social Media Presence From Scratch

Your company has chosen to take the social media Plunge and you are entrusted with making a social media campaign.

 

The main thing is that you have never figured a social media strategy for your company some time recently. Certainly, your business has a Facebook and also Twitter account that it once in a while posts on with an intriguing industry article or to get the word out about an advancement, however that is about the degree of it.

 

How your company should be available on social media, yet you aren’t seeing the outcomes that are everybody continues asserting are yours for the taking.

 

Viably posting on social media requires a well-thoroughly considered strategy that must be persistently changed and re-executed. The infrequent posting about company news or advancements will at no time in the future cut it.

 

How would you begin a social media strategy? There are so many social media channels out there, which ones would it be a good idea for you to post on? What sort of content would it be a good idea for you to post to get the most engagement? Would it be a good idea for you to pay to advance your posts? Do you know where to hope to perceive how well everything is performing?

Here is a guide to kick you off on the correct way of a fruitful social media strategy for your business:

 

Step 1: Set Goals and Objectives

 

Before you begin a campaign in any business, you need objectives and targets set up to evaluate advance and know whether you’ve made progress. A social media strategy is the same. If you don’t have any objectives or goals worked out, you won’t know how your campaign is performing. These give the establishment of your diagram for your strategy.

 

Each consequent game-plan inside the strategy is gone for meeting or surpassing these objectives and targets. With objectives and targets, you can rapidly observe when and where your social media campaign is going amiss and roll out immediate improvements to return it on course. While making objectives and goals, it the S.M.A.R.T technique is a decent beginning stage. As indicated by this strategy, the objectives and goals are to be specific (S), measurable (M), attainable (A), relevant (R) and time-bound (T).

 

Step 2: Do a Social Media Self-Audit

 

In the wake of making the objectives and destinations for your campaign, you ought to take a gander at where your present strategy stands.

 

What social media stages is your company as of now posting on? What sort of material is being posted? What amount or little engagement is there? At the point when do you post? How frequently do you post?

 

It makes a spreadsheet to document your responses to the above inquiries. Utilize this spreadsheet and think about it against your strategy’s objectives and goals. Are there things you’re as of now doing great? What needs changing all together for your objectives and target should be met?

 

Other than taking a gander at the soundness of your present social media channels, make certain to totally round out your company’s social media profiles, with a reasonable, identifiable picture and catchphrases. Finished social media profiles make your image simpler to discover by purchasers and it adds to your image’s validity and finally specialist.

 

Step 3: Research

 

Perhaps your company is posting on the wrong social media channels, or posting the wrong kind of content, or is right now not on another social system it could use for expanded consideration. Perhaps your posts are going out at the wrong time.

 

It can be enticing to be on whatever number social media networks as would be prudent. The drawback of this is you will destroy yourself, squander significant time, and deliver rushed, exhausting, mass postings.

 

Things you have to do some examination on your industry, your coveted gathering of people, and even your rivals. Where are your optimal group of onlookers individuals generally dynamic? At the point when are they well on the way to lock in? What intrigues them and what messaging gets their consideration?

 

There are numerous social networks that enable you to pick up bits of knowledge into these inquiries. Facebook, for instance enables clients to target specific audiences, see the associations on their posts, the best and most noticeably bad time for post engagement and demographics of those that interface with the posts.

 

Regarding scheduling posts, there are computerization devices, for example, Buffer and Hootsuite that enable you to synch and schedule posts on various social networks in one place.

 

Watching what your rivals are doing and how well they’re faring on social media can give you tips and traps on what to experiment with and what to dodge while planning and actualizing your social media campaign.

18 Social Media Marketing Tips For Business

Step 4: Create Quality Content

 

One can be on each social media system and still not get the engagement and transformations you’re searching for in light of the fact that your content is tasteless, salesy, futile and indifferent.

 

You won’t know what to compose without first identifying your optimal gathering of people and social media networks. When thinking of content, you need to catch individuals’ consideration, as well as you need to make your image emerge as a definitive and reliable wellspring of data in your industry.

 

As you do this current, it’s essential to plan your content to exploit every individual stage. Twitter, for example, takes into account 140 characters and utilizes hashtags. Instagram, and Pinterest utilize pictures. Facebook utilizes content, pictures and videos. YouTube utilizes videos.

 

Your content needs to coordinate the organization of the stage, be intriguing, and be valuable. It ought not put on a show of being generic or deigning. Have your content make your image show up as a man, not an association.

 

Like assembling a social media review spreadsheet, and utilizing scheduling apparatuses for posts, making a publication timetable can help guide you in the matter of what you compose. With an article logbook, you’ll know what will expound on and have points of interest

 

Step 5: Continued Assessment

 

When you examine your group of onlookers, specialty your content and schedule the posts on the suitable social networks, you might be enticed to take a load off.

 

If you put a considerable measure of time, assets and vitality into a social media strategy, you need to ensure the ROI is justified, despite all the trouble. Else you’ll stay stuck and stale in your endeavors.

 

No one needs to remain stuck and furthermore not develop.

 

Similarly as with any parts of web advertising, things in social media change always.

 

If you post a Facebook post at 2 pm one week and get a ton of engagement can transform into a disregarded post the following week. Shoppers additionally get exhausted seeing a similar content constantly.

 

Social media methodologies require time and a plan.

 

Simply doing the intermittent posting on a couple of social media channels won’t bring about an effective social strategy.

 

A well-performing social strategy starts with objectives and also targets. You have to see where your ebb and flow strategy is, research the best social media channels and your target clients and make high caliber, valuable and fascinating content.


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