The power of Email Marketing cannot be underestimated in the marketing domain. Though there are many marketing techniques like social media marketing, blogging, etc which are assembling more hype these days. But email Marketing remains the utile an indispensable one.
Email Marketing is one of the most effective Digital tactics to include in your marketing strategy. It is the best way to interact with your targeted audience without much burdening on your budget. Therefore, it is cost effective and gives you authentic reach. Now, what’s better than that?
A study done by Hubspot reveals that around 86% of marketing professionals prefer email to communicate for business purposes. A report by Mailigen states that 89% of marketers have confirmed that email was their primary channel for lead generation. Other report claims that 77% of B2B marketers are using email marketing to drive visits and sales to their websites.
These statistics show that Email Marketing does hold the capacity to boost your business. Neil Patel, the co-founder of CrazzyEgg, KISSmetrics, and QuickSprout, tweeted in one of his tweets: “Out of all of the channels I tested as a marketer, email continually outperforms most of them.”
Creating a successful email campaign is not an arduous task. But it does require attention and caution on certain factors that may affect the efficiency of your campaign.