Your website is the face of your company, which needs to do selling for you. It is a fact that 70% of the new buyers journey happens online. So, is your Website Redesign really giving the visitors what they want? Is it attaining its purpose? Confused?
May be it is the time for your website redesigning. It’s hard to believe that your website is not perfect and is lacking behind. While, most of you try to avoid it, as website redesigning is a long and arduous process. But, all good things come to end, so is your website. Change your mindset and take this hard decision of redesigning your website.
Thinking of Website Redesign your website? But not sure that if it is the right time to do that. Then, check out for these warning signs:
1. Your Online Leads/Visitor Traffic is Declining
There may be many reasons why people bounce away from your website after just a few seconds. It can be your stale design, unclear and outdated content. Keep your website design and content fresh & lively, as it is the first impression of your company to your visitors.
Make sure that your design is matching with the growth of your company – your new services and latest information are available on your website.
If you are experiencing poor visibility, stagnant website traffic, low conversion rate and decreased sales, it means your website is no longer consumer-focused and it is the perfect time for a re-design.
2. You are Losing your Brand Image
If you don’t keep up with the pace of your competitors, you are surely losing your brand image in this competitive world. Make sure your website design accurately reflect your brand image, its fresh, stylish and unique than your other competitors. It’s also important to keep an eye on your competitor’s websites, content, design and marketing.
If you know that your website’s content or/and your services are the best, then prove it to your users by making your website aesthetically appealing, so that people don’t get lured by your rival website.
3. Your Website is Incompatible with Latest Devices
Your customers are going advanced, and if your website is not compatible with the latest devices, then you are surely losing your potential customers.
So, is your website responsive to all mobile devices like tablets, Smartphone’s, desktop, etc? If the answer is no, then go ahead and work on a responsive re-design of your website.
4.Your Website is not being found
Having an interactive, useful and shareable content is important to attract search traffic, but site structure also affects how well it ranks on search engines.
Having an SEO-friendly website is need of the hour, to achieve high rankings on search engines. So, make sure your website is updated internally on a coding level and is well optimized by keeping SEO in mind.
Also ensure that your potential customers, prospect clients/customers can find you easily online. If not, then it is really a serious matter and it’s time to invest in a new website.
5. You are not Keeping Up with Technology
Website technology is changing. Site design isn’t just only about appearance but its technicality also matters and can make a huge difference to how people interact with your site. If your site design still relies on outdated technologies like Flash.
Content is not being updated, your services, clients have changed. Your Website Redesign still feel and look old. Leverage the most recent technologies to create your website user-friendly, flexible and easy to navigate.
Having a website that’s easy to update is important to ensure it stays accurate and fresh. Try using a content management system (CMS) to keep your site updated. Go ahead and plan out your site’s re-design now.
Website Redesign may be a tedious job that desires a lot of patience and expenses. However, it will pay for its worth in the end. A new, contemporary website could bring you luck and can exacerbate your business revenue in the future.
Saurav Deo is a passionate blogger, entrepreneur & digital marketer from India. He is founder of ShoutMakersDream, HatchHives, & WebSiesta. At ShoutMakesDream he mostly writes about How to blog tips, SEO news, email marketing news etc.