You’ve launched your website, started your social media pages and now are wondering why your website is not visible in the Google search. Making your website visible in the Google search or even on Bing and Yahoo takes a lot of time and effort. It takes a minimum of 3-4 months for your website to show up in the search indexes and a few more months to be visible in the first pages of the search. Search Engine Optimization (SEO) is a way in which websites show up in the search results in Google, Bing, Yahoo etc.
So as a beginner, how do you go about Search Engine Optimization for your website? Here are 5 important tips to optimize your website –
Meta Titles and Meta Descriptions
This is the first and most important step in optimizing your website. Each page of your website needs to have a unique title known as ‘Meta Title’ and a brief description known as ‘Meta Description’ which gives the user a little info on what is inside the page.
Basis of the information from SEO services in India, it is important to note that a meta description should not exceed 150 characters and should be a way of advertising the content of that page. Avoid using too many keywords in the description and stick to the words you are targeting only.
Permanent Links (URLs)
The URL of the web page needs to be short and should consist the keywords from the Meta Title of the page. Avoid stuffing the URL with various keywords and keep it simple so that the search engines can understand it easily. Hyphens should be used to separate words in the URL to make it clear for the user as well.
Internal Page Linking
Internal links are basically links of your website’s inner pages and articles. It is important to keep the user on your website for a longer duration and by internal linking you can encourage him/her to browse through your newer or older articles. This also helps the search engines to optimize your website. Ensure that you are not adding internal links just for the sake of it; the structure needs to be user friendly.
Heading tags such as H1, H2, H3 and so on add a neat structure to your article and your web page. A good format is very important not just for the users but also for SEO purposes. H1 tags are generally used for the main heading of the page and H2 tags are used for subheadings of the articles.
Using the SEO keywords in H1 and H2 tags is a must. Different SEO services in India ensure your articles have the right heading tags for better optimization.
Optimize the Images
All the images on your website need to be optimized with the keywords. You can do so by adding text and keywords in the Alt Text. Also ensure that your images are not very heavy to ensure fast loading time.