We all know not a single business out there can survive without marketing. However, marketing isn’t all about posting a random article on your company’s Facebook page or printing out tons of flyers for your company and just waiting for customers to show up.
Instead, what you need to do is plan your every move carefully and know exactly what you’re doing. If you haven’t been doing this since you’ve entered the world of business, chances are you’re committing some deadly marketing sins that are preventing your business from growing. Here are 5 of them you’ll definitely want to take a closer look at.
Overloading your customers’ inboxes
Email marketing still plays a huge role in the world of marketing. Most of the people check their inbox at least once a day and that’s why you’ll want to use it to promote your business. However, this doesn’t mean you should go and overload your customers with meaningless emails about your company since that will have labelled as a “spammer.”
An email per month is more than enough to make your customers remember your business next time they go shopping for products or services you’re offering. Of course, you also have to make sure
each of your emails has something interesting to say.
Arguing with your customers on social media
Even if you try to do your best to keep all of your customers satisfied, things can always go wrong and you can end up having one of them complain to you on social media. In situations like this, the worst things you can do is start arguing with them.
If you do this, you’ll show that customer that you don’t care about them and everyone else will be able to see that. Even if you send a message to their inbox, they can always screenshot the message and share it with everyone. Instead, we recommend being polite and trying to find a solution that both sides will be happy with.
Not checking on your competition
No matter what industry you’re in, there will always be competitor companies observing what you do. And if you fail to do the same, your business might just end up failing before it even got a proper chance. If you’re checking on your competition, you’ll know exactly what they’re up to and what they’re offering to their customers. Knowing who your competitors are can definitely help you to make your products, services and marketing stand out.
Highlight what you do better and use it to gain an edge over your competitors. Also, if there’s something they excel at, take a closer look at how they do it and try to learn from them. Just make sure you don’t copy everything they do.
Not giving out promotional items
Giving out promotional items is always a good idea. Not only do these help you turn one-time customers into loyal fans of your brand, but they also make your customers more likely to refer you to their friends and family. If you don’t invest in promotional items, you’ll miss out on a huge opportunity to grow your customer base.
Moreover, your competitors who give out promotional items will always be one step ahead of you. Therefore, investing in promotional items like stress balls, umbrellas and USB flash drives is always a good idea.
Failing to track your results
Every entrepreneur needs to track the results of their company’s marketing efforts. If you don’t do this, you might keep investing in a marketing channel that just isn’t working out for you. Or you might overlook a channel that seems to be getting the job done for your company.
Luckily, there are tons of marketing metrics you can now follow, especially when it comes to using social media. By tracking social media marketing metrics, you should be able to identify the platforms you’re getting the most traffic from, which is a very important thing to know.
If you think you’re guilty of any of these 5 marketing sins, it means it’s time to make some changes around your marketing efforts. Do more of what works and ditch your marketing habits that have proven to do more harm than good.